60 years and 1 day ago, the patent for barcodes was filed in the US.
And much like the tin opener, they proceded the widespread technology to use them. Brilliant foresight or just naivety?
Whatever the answer to that question, the fact that pretty much every physical product in the world involves barcodes in some form or another means that they got something right.
60 years is a long time for a technology to hold its own and, for the foreseeable future, they don’t look like to be a dying one. I just hope Mr Barcode inventor has earnt his just rewards for an understated but quite brilliant bit of the modern world.
I thought i’d have a go at focusing the mind and create a series of weekly blog posts on the modern designer.
New technologies have changed the role of the designer over the years but the principles do remain the same. Hopefully this series will explain the how different skills and methodologies set design professionals apart, whilst highlighting the core skills and competencies that all designers have.
First post will be next week.
Design Got Small
The number that I am being allocated this year is 3168. Luciano Berruti, the l’Eroica poster boy, will be sporting numero 1 once again. I see that Francesco Moser will be there again this year, but I have no idea whether he is ‘the sheriff’. Judging from his low number, I am guessing that he is Lo sceriffo himself.
There are quite a few people flying in from the US and Japan, but I have noticed that there are a couple of people from Brisbane on the list. It may seem crazy to come for l’Eroica all the way from Australia, or anywhere outside of Europe, but you would understand if you have experienced it yourself. You might even refer to it as…
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Like most designers, I am quite comfortable with the notion of designing simple things. I can pick up just about any object and tell you how it was made, and I could probably have a reasonable crack at designing an equivalent of it, even though I’m not a particularly technical person.
My point of view: designworks with a fine mix of strategy and expirements, in and outside our comfort zone. What do you think?
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