Innocent Smoothies for Brazil

The recession in the UK has had deep rooted effects on the luxury brand market. Where do these brands go from here?

A lot has been said about the BRIC countries and the difficulties of brands extending to these markets but this projects core was based around the underlying concept of the Innocent brand, not just chasing where the money is.

Brazilian people may be becoming more affluent, but affluence brings with it new found opportunities and risk.

By 2022,  the obesity rate in Brazil will match that of USA and they know it.

THE INOCENTE OLYMPICS 2016

As an official partner of the Olympics, this is not beyond Innocent.

Innocent Smoothie Logo

Innocent Smoothie logo, Olympic Games

 

THE INOCENTE WORLD CUP 2014

Innocent brand image is clean and simple. It may seem like an easy task but simplicity is difficult.

Innocent Smoothie Logo

World Cup 2014 Packaging Design

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s