Innocent Smoothies for Brazil

The recession in the UK has had deep rooted effects on the luxury brand market. Where do these brands go from here?

A lot has been said about the BRIC countries and the difficulties of brands extending to these markets but this projects core was based around the underlying concept of the Innocent brand, not just chasing where the money is.

Brazilian people may be becoming more affluent, but affluence brings with it new found opportunities and risk.

By 2022,  the obesity rate in Brazil will match that of USA and they know it.


As an official partner of the Olympics, this is not beyond Innocent.

Innocent Smoothie Logo

Innocent Smoothie logo, Olympic Games



Innocent brand image is clean and simple. It may seem like an easy task but simplicity is difficult.

Innocent Smoothie Logo

World Cup 2014 Packaging Design


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