So Apple seem to be copping a lot of flack for the latest iPhone. ‘Incremental, boring, unimaginative…’ are a few of many less than flattering words I’ve seen to describe the latest Apple launch.
Given the nature of this blog, you’d imagine me to be less than impressed also and you wouldn’t be wrong, but I can’t help but feel a tad bit sorry for Apple. Given that people have come to expect a reinvention of the wheel every 6 or 12 months, when an incremental product is released, the disappointment felt by the watching world is magnified to a ridiculous level. The iPhone 5 will be better than previous models but people expect more of Apple, they expect it to change the world.
The recent Samsung battle has proved to be damaging to Apple. Portrayed as bullies for protecting what they believe to be their intellectual property and seen as a desperate attempt to damage major competitors, maybe a bit of stability is what Apple needs. And who can blame them?
Given the resources available to Apple and the almost risk free release of the iPhone 5 (we all know everyone will buy one), we expect more. But when all is said and done, it’s just a phone.