The ‘brandless brand’ – Muji

Recently been exposed to this ‘brand’.

Muji are understated and have focussed on providing good quality design without the cloud of coporate marketing. Maybe they are just being clever and have branded themselves ‘brandless’ but they are well worth checking out.

I’m fully behind letting good quality products speak for themselves, because that is what good design is. We are all guilty of being lured by the beast that is marketing (which incidently is thoroughly well designed also), but I hope to see more ‘brands’ like Muji popping up.

Wouldn’t mind doing it myself…

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s