Recently been exposed to this ‘brand’.
Muji are understated and have focussed on providing good quality design without the cloud of coporate marketing. Maybe they are just being clever and have branded themselves ‘brandless’ but they are well worth checking out.
I’m fully behind letting good quality products speak for themselves, because that is what good design is. We are all guilty of being lured by the beast that is marketing (which incidently is thoroughly well designed also), but I hope to see more ‘brands’ like Muji popping up.
Wouldn’t mind doing it myself…